Contents
Why You Need this Guide
Caterers have started to promote home delivery services since the Covid-19 pandemic started wreaking havoc.
We at HoneyCart created this survival guide template to give caterers FREE TEMPLATES and CONTENT they can use to quickly promote their drop-off delivery services on social media.
Here’s what’s included to help you promote your catering services:
- Free Canva Templates for social media graphics
- Videos on How to Customize the Templates
- Attention-grabbing Headlines to use
- Sample Captions you can copy-n-paste into your posts
- How to Create Facebook Posts and “Boost” them to advertise your services
Canva Templates for Social Media Graphics
Canva is a popular FREE tool that marketers use to create social media graphics.
Think of it as a super-slimmed-down version of Photoshop that’s simple enough for regular people to use to create stuff quickly.
You’ll learn how easy it is to customize Canva templates in the next section.
Canva template #1 (click to copy):
Canva template #2 (click to copy):
Canva template #3 (click to copy):
Canva template #4 (click to copy):
Canva template #5 (click to copy):
How to Customize the Templates
Step 1: Copy the templates to your account
This video shows you how to copy the templates in the previous section into your own Canva account:
Step 2: Download as is OR Customize them
Watch this video to learn how to customize the templates and download the graphics:
Helpful Links:
Sample Headlines to Use in Your Graphics and Captions
The standard “we deliver” message could get lost in all of the other food posts that they’re seeing in their feeds.
These headline ideas try to use your customer’s “pain points” to grab their attention. I got some of these ideas from funny memes and what I’ve seen on the news.
Try to use these in your Canva graphics or in the caption part of your post:
- Ran Out Of Quarantine Snacks?
- Store run out of ingredients for your favorite meal?
- Sick of frozen food?
- Sick of cooking and doing dishes?
- Can’t leave to go to the store?
- Store out of stock? Let us do the cooking.
But the main point is to try to stand out from the crowd!
Sample Captions to Use
Again the theme here is to try to stand out from the crowd.
The first sentence should be attention-grabbing….once you get their attention, they can read further for details.
Feel free to copy them as-is, mix-n-match them or customize however you like in your posts.
Keep in mind you can also rotate different versions overtime to keep the messaging fresh, or to test which is most effective.
Theme #1: Stop the Spread of Covid-19
In an effort to further support social distancing and limit the spread of Covid-19, we've expanded our drop-off catering services with special home-delivery menus. If you want convenient, safe, nutritious meals delivered to your home, please click here to order: [Facebook: paste your link here; Instagram: say "Link in Bio", "Order link in Bio" etc] We’re taking additional food safety measures and extra precautions to ensure the safety of all staff and customers. These are trying times and we hope our food helps provide some comfort and convenience. Thank you for your support as we all chip in to keep our community safe and healthy!
Theme #2: Convenience
Are you struggling/busy/stressed with remote-work and having the kids home from school? Or, is all of the panic-buying making it hard to cook healthy meals at home? Give yourself a break by letting XYZ Catering handle the cooking for breakfast/lunch/dinner. Click here to order convenient, safe, nutritious meals delivered to your home: [Facebook: paste your link here; Instagram: say "Link in Bio", "Order link in Bio" etc] We’re taking additional food safety measures and extra precautions to ensure the safety of all staff and customers. These are trying times and we hope our food helps provide some comfort and convenience. Thank you for your support as we all chip in to keep our community safe and healthy!
Theme #3: Support Small Business
With the widespread shut down due to Covid-19, many food businesses in our community are struggling during these uncertain times. We can still support our local businesses and their employees by having meals delivered instead of regularly leaving our homes to buy groceries. When you’re ready for a break from cooking, click here to have convenient, safe, nutritious meals by XYZ Catering delivered to your home: [Facebook: paste your link here; Instagram: say "Link in Bio", "Order link in Bio" etc] We’re taking additional food safety measures and extra precautions to ensure the safety of all staff and customers. These are trying times and we hope our food helps provide some comfort and convenience. Thank you for your support as we all chip in to keep our community safe, healthy and thriving!
Create A Facebook Post to Promote Your Delivery Services
You can use the graphic from the Canva templates and the sample captions from the previous section to create a post on your Facebook business page or Instagram profile.
Tip: create a variety of posts ready to keep your content fresh so your audience doesn’t get fatigued from seeing the same post all the time.
Or you can create a Facebook boosted post to run a simple ad to your page’s followers or people in your town to promote your delivery service:
Conclusion: What Should You Do Next?
If you’re thinking about getting your own online ordering system, check out our free guide How To Streamline Your Ordering Process With Your Own Online Catering System